Why Attention Is Our Most Valuable Asset and How To Use It Properly

Because attention enhances our ability to think, feel and connect, what we focus our attention on is our life.

Throughout our evolutionary history, the brain has long suffered from the major problem that there is much more information in the environment than can be fully processed.

We use our attention to actually “think” — while thinking, an idea comes to mind, which we then hyperlink to other ideas.

The glue between these hyperlinks is attention.

We also use our attention to “feel.”

Photo by Nick Moore on Unsplash

Finally, the third area is “connection” — our social interactions with other people.

Without attention, we don’t experience care and we can’t pass it on. You could even say that paying attention to another person is our highest form of love.

But while attention is so incredibly powerful, it is also fragile and vulnerable.

The three most important factors, that disrupt attention are Stress, Threat, or Negative Mood.

You might even say they are like kryptonite to attention.

But we all know that you can’t live a life without experiencing stress, threat or a negative mood.